What is Share of Voice in AI and how does it work?
Share of Voice in AI measures how much of the conversation you own when AI answers your customers questions. Out of all the times ChatGPT, Perplexity, Claude, Grok, DeepSeek, and Gemini answer prompts in your niche, it is the percentage where you get mentioned or cited versus your competitors.
An AI visibility tool runs real customer prompts across every major model on a schedule, then scores each response: were you mentioned by name, were you cited as a source, and who else showed up in the answer.
Best practices:
- Measure against named competitors, not just your own trend line
- Separate mentions by name from citations as a source, they move differently
- Check share of voice by topic, you might own one service and be invisible for another
How to measure and monitor your AI share of voice
Doing this manually means asking every model the same questions, logging who got mentioned in each answer, then keeping track week by week. Or you can use an visibility tool that automates the runs, the scoring, and the history. Next I’ll show you how to measure share of voice using Cairrot.
Measuring and monitoring share of voice with Cairrot
Your dashboard opens with the four numbers that matter: Brand Visibility, Mentioned By Name, Cited as Source, and Average Citation Rank, each with the change versus the previous period. Visibility is the share of AI responses where you appear, and the mention versus citation split tells you whether AI knows your name or actually links to your content.
Mention share vs citation share
These two numbers move independently and they mean different things. A high mention rate with a low citation rate means the models know your brand but aren’t linking your pages. The reverse means your pages are strong sources but your brand isn’t established enough to get named on its own. Cairrot splits both out on the dashboard so you can detect which of the two you’re actually behind on, because the fix is completely different.
See the competitor leaderboard
The Leaderboard Report under Reports ranks you against every competitor you track by visibility, with trend arrows showing who’s gaining and who’s slipping. It also shows your top prompts by brand share and which LLMs cite you the most, so you know exactly where your voice is strongest.
Go head to head: competitor analysis by topic
Open any competitor and hit Head to Head. Cairrot analyzes every response where either of you could have appeared and splits it four ways: you only, both, them only, neither. Then it breaks the same data down by topic, which shows you exactly which conversations they own vs your brand.
Benchmark your visibility over time
The Trends Report charts your overall brand visibility across every run, plus your mentions versus citations breakdown and sentiment trends.
Related features
llms.txt for AEO/GEO
Generate and manage your llms.txt file from your sitemap. Choose which pages to include, customize your settings, and keep the file current with automatic updates.
Learn More
Custom AEO/GEO Dashboards
Bring your AI visibility metrics into one view. Choose widgets for mentions, citations, competitors, and traffic, then arrange a dashboard around what matters to your team.
Learn More
AI Brand Sentiment Monitor
See how AI describes your brand. Track positive, neutral, and negative phrases, compare sentiment with competitors, and follow changes in tone over time.
Learn MoreFAQ
Is Share of Voice tracking included in every Cairrot plan?
Yes, every paid Cairrot plan includes brand visibility tracking, the competitor leaderboard, head to head reports, and trends.
What counts as being visible in an AI answer?
Cairrot scores two things separately, being mentioned by name in the response text and being cited as a source the AI actually linked to.
How is this different from SEO share of voice?
SEO share of voice measures how much of the search rankings and clicks you own, while AI share of voice measures how much of the answers themselves you own, where there’s often only room for two or three brands.
Check Your Brand’s Share of Voice In AI Search
Find out how much of the AI conversation you own before your competitors do. It’s included in every paid Cairrot plan, and you can start with a free AEO report.