What is sentiment tracking for AI and how does it work?
Sentiment tracking measures the tone AI models use when they describe you. It works by reading every AI response that names your brand, pulling out the individual phrases used to describe you, and scoring each one as positive, negative, or neutral. It does the same for your competitors, so you can see whose description reads better.
Best practices:
- Track the phrases, not just the score, a number tells you something moved but not what to fix
- Score your competitors alongside you, positive means nothing without a benchmark
- Watch the neutral pile, those are the phrases you haven’t given AI a reason to like yet
Tracking sentiment
Head to Reports then Sentiment Network in your Cairrot dashboard. Your brand sits at the center and every phrase AI used to describe you branches off it. Green is positive, red is negative, grey is neutral.
Read every phrase
Sentiment Phrases under Search is the same data as a table. Each row is one phrase with the date, which LLM said it, which entity it was about, whether that entity is you or a competitor, and the sentiment score. Query it three ways with the Builder, Lucene, or AI toggle, pick your columns, and export the whole thing.
See who AI describes better
Add a competitor from the dropdown and their network appears next to yours, their node in purple and yours in blue, each with its own phrase cloud.
Tracks over time
The Trends Report has a Brand Sentiment Trends tab that charts positive, neutral, mixed, and negative confidence across every run, so you can tell whether the work you’re doing is moving the tone or not.
FAQ
Is sentiment tracking included in every Cairrot plan?
Yes, every paid Cairrot plan includes the sentiment network, the phrase table, competitor comparison, and sentiment trends.
Which AI models does sentiment tracking cover?
The same models Cairrot runs your prompts across, including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Can I export my sentiment data?
Yes, the network exports as PNG or PDF, and the underlying data downloads as CSV or JSON.
Find out how AI describes you
Check out how your brand is showing up in AI search and what AI is actually saying about you. It’s included in every paid Cairrot plan, and you can start with a free AEO report.