Perplexity Rank Tracking and Visibility Tool for Agencies
Audit and benchmark your visibility and rankings in Perplexity against competitors. Track your brand mentions, citations, sentiment, traffic, and visibility on the social platforms that influence LLMs the most.
Help Your Brand Rank First In Perplexity
Win The Sources Behind Every Perplexity Answer
- Perplexity visibility KPIs. Share of voice, mention rate, citations, sentiment, and rankings inside Perplexity answers, tracked over time against the competitors you choose.
- Track your citation position. Cairrot records where each cited page lands in Perplexity's source list, so you can see if you're source #1 or buried at #12.
- Measure traffic from Perplexity. Every Perplexity answer links to its sources. Native GA4 integration shows which cited pages turn those links into sessions, down to the landing page.
- Tie Perplexity to revenue. Connect Perplexity referrals to form fills, calls, purchases, and new leads, so you report on pipeline instead of sessions.
See Which Sites Perplexity Trusts In Your Industry
- The Perplexity prompts you lose, and who wins them. Compare brand-only, competitor-only, and shared answers by topic, location, and buyer profile.
- Know what kind of sources win. Cairrot sorts every Perplexity citation by type: brand sites, publishers, community threads, knowledge bases, and public entities. You'll know whether your industry rewards your own pages, press coverage, or Reddit.
- Find your easiest wins. Neutral surfaces are cited pages that don't mention you or your competitors yet. They're the listicles, directories, and roundups to pitch next.
- How Perplexity describes you. Phrase-level sentiment shows the exact language Perplexity uses about your brand and your competitors, and which sources it's pulling that language from.
Make Sure Perplexity Can Reach Your Site
- Your AI Readiness score for Perplexity. A composite score across Accessibility, Technical, Authority, and Content, broken into prioritized fixes. Filter to Perplexity or compare against other LLMs.
- Two bots, two jobs. PerplexityBot indexes your site for search results. Perplexity-User fetches pages live when someone asks a question. If PerplexityBot is blocked, Perplexity can't index you for its answers.
- Don't let your firewall hide you. Default security rules in Cloudflare and other WAFs can block Perplexity's bots even when robots.txt allows them. The WordPress plugin logs PerplexityBot visits by page, so a sudden drop shows up fast.
- One-click fixes from WordPress. Publish an optimized llms.txt, set X-Robots-Tag headers, and add Organization structured data without a developer.
Geo-specific Analytics in Any Country and Multilingual Prompts 10 Languages
- Perplexity visibility by city or region. Track location-based Perplexity prompts to see which local sources and directories Perplexity cites in each market. This suits agencies and multi-location brands.
- Local SEO and AEO together. Connect Google Business Profile, Facebook, and YouTube for NAP consistency and sentiment from the listings LLMs pull from.
- 10 languages. Track Perplexity citations in Japanese, Korean, Arabic, German, French, and more, with regional dashboards for each market.
- Pull Perplexity data anywhere. Unlimited API, webhooks, and MCP on every plan. Ask Claude, ChatGPT, or Cursor for your Perplexity citations and sentiment in plain English.
Reviews from AEO Experts
Dr. Patrick McAvoy
CEO and Founder of Authority Engine
"This is an incredible partnership, I'm so grateful I found (Cairrot). Cairrot is by far my most used tool for delivering AEO to clients. You make my life much easier and when it comes to showing attribution from AI and related sources like Reddit and YouTube, Cairrot is killing it. There is no other tool like it for analytics, insights, and attributing revenue from AI."
John Gehrig
Founder & President of D3 Corp
"We have been working with Cairrot since they launched and I do not regret it. They have been helpful in providing AI visibility and customer insights across all the LLMs, all in one platform. The automated SEO and AEO reports are especially helpful with integrations with GA4 and Google Search Console. Top notch personal service is the biggest benefit. Connor is an extremely helpful, expert-level SEO/AEO resource that responds quickly and is open to ideas. Overall, 5 stars all the way. We have tried a variety of tools and Cairrot is a key piece of our marketing tech stack. The personal relationship is valued and the technology keeps getting better everyday."
Matthew Bertram
CEO | EWR Digital
Host of the Best SEO Podcast
"The key difference between Cairrot and any other tool is the expertise behind it. It's been exciting to see Connor's expert knowledge, as well as our own feedback based on what our agencys clients are asking for, become scalable features within Cairrot.We appreciate the customization and care we've been handled with. Besides being a great tool offered at a great price, Cairrot has provided tremendous as a partner, helping our agency become more visibile in LLMs."
Ben Otfinoski
CEO of Sentic
"Your platform looks great. Even people that aren't technical love to nerd out on it because it takes something that everybody knows is important (AEO) and makes it actionable. Also we just keep signing new clients to be honest, the AEO audits look great to prospects that we pitch to. Tracking the sentiment phrases has been a huge hit... it's great feedback loop if anything negative gets flagged we can address that quickly. And now it's been added for YouTube and Reddit, as well as Google Maps, which is excellent. People lose their mind at Buyer Personas, I've seen great reactions. And of course I love the WordPress plugin and additional crawl monitoring we get out of that."
Latest AEO Resources
Why Stop at Perplexity? Track Visibility in Every Major LLM
Check your position in Google AI Overviews and monitor the metrics that matter for growth.
Track mentions, citations, sentiment, rankings, and SEO/AEO insights for the most-used AI assistant in the world.
Monitor mentions, citations, sentiment, rankings, and SEO/AEO insights for the most popular LLM for enterprise and technical clients.
Track brand mentions and citations inside Grok and its growing popularity among men, finance professionals, and international users.
Follow your rankings and source citations in Perplexity, the answer engine built on live retrieval across multiple other LLMs and search engines.
Plus crawl tracking for AI platforms like Meta, Amazon, and more.
Track the AEO Metrics that Matter Most for Perplexity
AI Visibility (Share of Voice)
A single, blended score that combines brand mentions and citations across AI answers. Track how often and how prominently you show up in ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek.
Brand Mentions in AI
Pull every time your brand is named in an AI response, broken out by model and prompt. Measure share of voice against competitors over time.
Brand Sentiment in AI
See whether AI models describe your brand positively, neutrally, or negatively, down to the individual phrase, so you can spot and correct the narrative LLMs are repeating.
Citation Analysis
Find the exact URLs AI engines cite when answering questions in your space. Know which pages earn links and which competitors are getting referenced instead.
LLM Rankings
Track your position across answer engines the same way you’d track keyword rank in search (query by query, model by model).
AI Readiness
Score how well your pages are structured for AI retrieval and identify the technical and content gaps holding your visibility back.
AEO + SEO Insights
Rule-based, prioritized recommendations that tie AI visibility to your GA4 and Search Console data, so you know what to fix, how to fix it, and where to prioritize it.
AI Crawl Monitor
Track visits from AI crawlers and bots (OpenAI, Anthropic, Perplexity, Google, Meta, Amazon, and more) for trends and insights into how AI prioritizes your content.
Competitor Analytics
Benchmark mentions, citations, sentiment, and visibility against any competitor you choose, all available through the same open endpoints.
Integrate Your Data via API and MCP
Cairrot makes it easy to manage data and reports across thousands of client accounts at once.
Your 4 Steps to Perplexity
Set Up Perplexity Tracking in Minutes
Improve your visibility in AIO today. Set up your free trial to start tracking and winning traffic from Google AIOs and other LLM tools.
Set Up a Cairrot Account
Scan your website, add your competitors, and choose your prompts. Give it a try, it’s free!
Explore Your Visibility Dashboard
See your AI Readiness, organize your topics / prompts, and explore your reporting features.
If you have a WordPress website, connect the plugin for Crawl Logging.
Implement Cairrot's AEO Suggestions
From the AI Readiness report, you’ll receive dozens of optimization priorities for the website(s) you entered.
Implement your optimizations, improve your score, and watch your traffic from AI search grow.
Track, Optimize, and Grow AI Traffic
Improve your visibility against competitors for the topics you want to rank for.
Cairrot’s AI Readiness score is consistently updated as we discover new AEO strategies and ranking factors.
Frequently Asked Questions
Have a question you don’t see answered below?
Which LLM tools does Cairrot track besides Perplexity?
Cairrot also provides LLM visibility and optimizations for:
- ChatGPT (OpenAI)
- Claude (Anthropic)
- Deepseek (High-Flyer)
- Gemini (Google)
- Grok (SpaceXAI)
- Perplexity
Perplexity and ChatGPT tracking are including in Starter Plans.
Other AI Monitoring features extend to dozens of AI platforms, including Amazonbot, Meta AI, Mistral, LinkedIn AI, and more.
Which plans include AIO tracking?
Perplexity tracking is included with every plan of Cairrot.
What’s the difference between AEO/GEO/LLMO for Perplexity?
Both AEO, GEO, and LLMO all refer to the latest stage of SEO that involves optimizing a website or brand for visibility in LLMs like Google and OpenAI and other AI-powered search tools.
- GEO: Generative Engine Optimization
- AEO: Answer Engine Optimization
- LLMO: Large Language Model Optimization
If someone says AEO, GEO, LLMO or even “AI SEO,” they are probably referring to the same thing but using different terms.
How can I use the data tracked by Cairrot?
While Cairrot’s dashboard gives you beautiful views of your data, you can also use Cairrot’s API to pull AI visibility metrics into your own system or third party tool.
Cairrot gives you complete ownership and control over your data.
Google AIO tracking is included with every plan of Cairrot.
How can I check traffic from Perplexity?
Cairrot automatically tracks LLM-referral traffic from ChatGPT and every other major AI assistant. All you have to do is use our convenient 2-click integration with GA4 for instant traffic insights.
Get Started
Try Our Top-Rated Perplexity Tracker Risk-Free
Run your first AI Visibility report to begin exploring our platform. No payment required to see a preview of your full visibility report.