What is competitor analysis for AI and how does it work?
Competitor analysis for AI tracks who AI recommends when it answers questions in your market. It works by scoring every AI response for which brands appear, then stacking your results against each competitor you track. You get their visibility, their sentiment, the topics they own, and the exact prompts.
Best practices:
- Track the competitors AI actually names
- See which prompts are recommending you or your competitor
- Find unclaimed topics in your niche to dominate
Tracking competitors
Head to Competitors in your dashboard. Every competitor you track is listed with their domain, overall sentiment, and AI readiness. Expanding a row shows their sentiment radar, the key phrases AI uses to describe them grouped by positive and neutral, and shortcuts to head to head, sentiment analysis, citations, and mentions.
Find competitors automatically
The Suggested Competitors tab lists brands that appear in the same AI answers as you, each with a confidence score and the number of citations behind it. Add them in one click or dismiss them.
Go head to head
Open any competitor and hit Head to Head. Cairrot analyzes every response where either brand could have appeared and splits it four ways: you only, both, them only, neither. Below that it breaks the same data down by topic and by individual prompt.
raymondjames.com vs Charles Schwab
Comparing your brand’s AI search presence against Charles Schwab. This shows how often each brand is mentioned or cited in AI responses.
Total responses analyzed: 400
When either brand appears
Of the responses that mention anyone, here’s the split.
Performance by Topic
Which topics favor your brand vs. the competitor
Hover a card, a legend color, or a bar to highlight it everywhere. Click to lock it on.
See the full ranking
The Leaderboard Report ranks every competitor you track by visibility, with trend arrows showing who’s gaining and who’s slipping. It also shows your top prompts by brand share and which LLMs cite and mention you most.
Compare across every model
The Heatmap Report puts your brand and every competitor in one matrix. Model x Competitors compares performance across ChatGPT, Perplexity, Gemini, and AI Overviews, with Topic x Competitors and Topic x Model views for slicing it the other way.
FAQ
Is competitor analysis included in every Cairrot plan?
Yes, every paid Cairrot plan includes competitor tracking, head to head reports, the leaderboard, and the competitor heatmap.
How many competitors can I track?
Up to 20 per project.
How do I add a competitor
Add Competitor takes a name and a domain, or you can add one directly from the Suggested Competitors tab.
Competitor Analysis for AI
Track the competitors AI actually names, go head to head on the prompts that matter, and find the topics they own. It’s included in every paid Cairrot plan, and you can start with a free AEO report.