What are on-page AI search insights and how do they work?
On-page AI search insights are page-level recommendations for getting your content picked up by AI search. They work by pulling the keywords already earning impressions and clicks for a page, then checking whether those keywords appear in the places that carry weight, and scoring the result. Each check comes back as passing or failing with a written explanation and a list of recommended actions.
Best practices:
- Sort by health and start with the pages marked Needs work, they have the most to gain
- Weigh health against opportunity, a page that needs work and has high opportunity is worth more than one with either alone
- Archive insights as you finish them, the list is meant to be triaged rather than read once
On-page AI search opportunities
Head to Insights in your dashboard. Every page on your site is listed with its path, its category, its tags, how many insights it has, its health, its opportunity level, and when it was last evaluated. Health runs Needs work, On track, and Optimized. Opportunity runs Low, Medium, and High.
Every page, scored and prioritized
| Path | Category | Tags | Insights | Health | Opportunity | Last insight |
|---|---|---|---|---|---|---|
| /pricing | Offering | 3 | Needs work | Medium | Jun 9, 2026 | |
| /features/analytics | Offering | 3 | On track | Medium | Jun 9, 2026 | |
| /features/ai-visibility | Offering | 3 | On track | High | Jun 9, 2026 | |
| /guides | Blog | 2 | Optimized | Low | Jun 9, 2026 | |
| /features/keyword-tracking | Offering | 3 | On track | Medium | Jun 9, 2026 | |
| /blog/top-marketing-tools | Blog | 2 | Optimized | Medium | Jun 9, 2026 |
Filtering the list
Four filters sit above the table. Search by title or path, filter by category to look at only your blog or only your offering pages, filter by status to switch between active and archived, and filter by source to see only insights driven by a particular signal, including top GSC impressions, GSC clicks, branded and unbranded queries, GA4 impressions, site links, and your own user specified keywords.
Pages filtered by top GSC impressions
| Path | Category | Tags | Insights | Health | Opportunity | Last insight |
|---|---|---|---|---|---|---|
| /blog/best-aeo-agencies | Blog | 2 | Optimized | Medium | Jun 9, 2026 | |
| /blog/best-ai-seo-aeo-speakers-influencers | Blog | 2 | Optimized | Low | Jun 9, 2026 | |
| /blog/aeo-api-guide-custom-reports-dashboards-integrations | Blog | 2 | On track | High | Jun 9, 2026 | |
| /llm-analytics/claude-rank-tracker | Offering | 3 | On track | High | Jun 9, 2026 | |
| /blog/aeo-metrics-seo-kpis-ai-visibility | Blog | 2 | Optimized | Low | Jun 9, 2026 | |
| /blog/aeo-reporting-guide-marketing-agencies | Blog | 2 | Optimized | Low | Jun 9, 2026 |
Opening a page
Clicking a page opens Page Findings, which shows its health and opportunity, how many impressions it gets, how many of its insights are failing, and then each individual insight with a status, score, priority, and evaluation date.
Insights › On-Page Insights › Page Findings
/wealth-management/financial-planning-guide
| Insight | Status | Score | Priority | Last evaluated |
|---|---|---|---|---|
| Image optimization — alt, description, filename | Passing | Optimized | 4 | Jun 9, 2026 |
| Keyword opportunities from top GSC impressions | Passing | On track | 5 | Jun 9, 2026 |
Reading an individual insight
Opening an insight gives a plain-English summary of what’s wrong, a Why this matters explanation, and a list of recommended actions. Below that it shows the page’s top keywords with pass or fail and where each one currently appears
Insights › On-Page Insights › Page Findings › Image optimization
Image optimization — alt, description, filename
Optimized Passing content Priority 4Image alt text drives accessibility and helps AI engines describe your page’s visual content. A descriptive filename, a complete alt, and a description — especially one mentioning a keyword you already get impressions for — compound into a rank signal on image search and surface in LLM citations.
Images optimized Pass
24 of 25 images met the bar (threshold 60%)
raymond-james-logo-78×22
Raymond James logo
- Alt text present
- Alt mentions a top GSC keyword
- Description present
- Description mentions a top GSC keyword
financial-planning-strategies-for-long-term-growth-1024×1024
financial planning strategies for long term growth
- Alt text present
- Alt mentions a top GSC keyword
wealth-management-services-and-investment-strategies-1024×576
Wealth management services and investment strategies
- Alt text present
- Alt mentions a top GSC keyword
raymond-james-wealth-management-office-1024×576
Raymond James wealth management office and financial planning resources
- Alt text present
- Alt mentions a top GSC keyword
- Description present
What’s coming
On Page Opportunities is live now. Three more tabs are marked coming soon: New Page Opportunities, Off Page Opportunities, and User Experience Opportunities.
FAQ
What’s the difference between Insights and AI Readiness?
AI Readiness scores your whole site across Accessibility, Technical, Authority, and Content. Insights work page by page and give you specific actions for each one.
Where do the keywords come from?
Google Search Console and GA4, split into impressions, clicks, branded, and unbranded, plus site links and any keywords you specify yourself.
What are the zones?
Three weighted areas of a page. Zone 1 is title, URL, H1, and H2 at 3x. Zone 2 is the first and last 100 words, H3, and image alts at 2x. Zone 3 is H4 to H6, emphasis, and list items at 1x.
Get your on-page fix list
Check out how your brand is showing up in AI search and see exactly what to change on each page. It’s included in every paid Cairrot plan, and you can start with a free AEO report.