Connor Kimball - Cairrot

Author name: Connor Kimball

Connor Kimball is the CEO and Cofounder of Cairrot, an SEO veteran of 9+ years, and one of the early leaders in AEO/GEO strategies, analytics, and AI Search/LLM behavior. His experience includes leadership roles in both B2B SaaS organizations and marketing agencies serving a range of customers including finance, ecommerce, industrial, and high ticket local services. Connor frequently shares LLM behavior data studies, AEO/GEO results, and helpful guides for marketers adapting to the growing world of AI search.

AI SEO Agencies: Best AEO Agency by Use-Case

AI SEO Agencies: The Best AEO Agencies by Industry As SEO agencies scramble to adapt to the new world of AI search, many will fail modernize their service and fade away. Agencies that don’t adapt and become experts in answer engine optimization will only struggle more as LLM tools like ChatGPT become more popular. The […]

AEO/GEO Metrics: New SEO KPIs and Methods for Reporting AI Visibility

Answer Engine Optimization and Generative Engine Optimization, AI Search, AI Visibility / Connor Kimball

As AI search becomes a normal part of how people find information, traditional SEO metrics like keyword rankings and backlinks only tell part of the story. Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), focuses on how visible your brand is inside conversational answers from AI/LLM search tools like ChatGPT, Gemini, Perplexity, Claude, Grok,

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