Best SEO & AEO Experts to Follow on Every Platform
Talk is cheap, and there are no shortgage of SEO specialists promoting themselves as “experts” in the new world of answer engine optimization (AEO).
These are the AEO experts paving the way for the rest of us in the age of AI. Every expert here has been included for a combination of:
- Contributions to AEO through data studies, case studies, and repeatable experiments
- Contributions to AEO through practical, accessible content for peers in the industry
- Track record of provable results
Read on for the most trustworthy AEO experts to follow on every platform.
Best AEO Experts to Follow on LinkedIn
Our favorite AEO experts on LinkedIn include household names in the industry like Lily Ray (Amsive) and rising stars like Garrett Sussman (iPullRank).
Garrett Sussman
Garrett Sussman is a marketer and content strategist at iPullRank, one of the most respected technical SEO and enterprise search agencies in the industry.
Why follow Garret?
Garrett is one of the few people who is: actively publishing playbooks for optimizing content for AI-generated answers, experimenting with how LLMs select citations and surface brand mentions, and connected to a team doing some of the best research on search engines + AI models + relevance engineering (iPullRank).
He’s not just commenting on the disruption, he’s showing marketers how to operate inside it.
Matt Diggity
Matt Diggity leads Diggity Marketing, hosts Chang Mai SEO conference, and is known for his data-driven testing framework for SEO strategies.
Why follow Matt?
He emphasizes testing and empirical results rather than just theoretical advice
He presents SEO from both a technical and business perspective (affiliate monetisation, lead generation, site flips
Jori Ford
Jori Ford serves as the Chief Marketing & Product Officer at FoodBoss. Previously, she held marketing leadership roles at organizations like G2 and SpotHero.
Why follow Jori?
Jori’s “Hybrid Engine Optimization” concept directly correlates with the AEO/AI visibility shift and acknowledges that ranking alone is no longer enough. Presence in “agent-led discovery” is the new priority.
Her blend of product, marketing, SEO and AI visibility offers a multidimensional perspective for marketers branching into leadership.
Best AEO Experts to Follow on X
Our favorite AEO experts on X are a more elusive, edgy, and up-to-date group. X is a great place for highly-specific, technical SEO recommendations and advice, and of course up-to-date news and commentary.
Cyrus SEO
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