Scrunch AI Review: Pricing, Features, and Comparisons with Top Alternatives

An in-depth review of Scrunch AI as an AEO/GEO tool for marketing agencies and growth teams at small, midsize, and enterprise companies. Includes pricing details and direct comparisons between Scrunch AI and its top competitors, including Profound, Peec AI, and Cairrot.

This review was conducted and written by AEO/GEO Expert and Cairrot Cofounder Connor Kimball. It is part of a larger series Comparing the Best LLM Tracking (AI Visibility) Tools in 2026 ->

Review Summary

Scrunch AI is an advanced GEO/AEO monitoring platform tracking brand visibility across 7+ AI engines (ChatGPT, Gemini, Perplexity, etc.)
Enterprise-focused with SOC 2 compliance and white-glove onboarding
Scrunch AI pricing starts at $300/mo for 250 prompts across multiple companies (Agency) or 350 prompts limited to one account (Business)
Strengths include an excellent GA4 integration for tracking actual AI referral traffic, strong security credentials for enterprise needs, and granular filtering by persona, topic, and funnel stage
Weaknesses include its high price ($300/month+), “Insights” and “Site Audits” features still in beta, confusing prompt credit system (tracks across multiple engines, depletes quickly), weak reporting/visualization capabilities for an enterprise tool, and a labor-intense setup process which will cause misleading results if not set up properly.
Agent Experience Platform (AXP) still in limited pilot, not widely available
Scrunch AI is a great tool for midsize enterprises with dedicated AEO teams and deep budgets, as well as marketing agencies that want straightforward reporting for a few VIP clients.
Due to its price and complexity, Scrunch AI is not a great tool for solo marketers, freelancers, or small businesses without a dedicated SEO/AEO expert.

Scrunch AI Review

Scrunch AI is a premium Generative Engine Optimization (GEO) platform designed to monitor brand visibility across a wide array of Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity. Launched in 2024, it targets enterprise-level organizations and marketing agencies with robust monitoring capabilities, broad AI engine coverage, and strong security credentials, including SOC 2 compliance.

The platform’s strengths lie in its comprehensive, prompt-level tracking, sentiment analysis, and a clean, user-friendly interface. A standout feature is the seamless Google Analytics 4 (GA4) integration for tracking AI referral traffic, which provides tangible data on user behavior post-citation. Its multi-brand architecture and white-glove onboarding make it an attractive proposition for agencies managing multiple enterprise clients.

However, Scrunch AI is not without significant drawbacks. Its high starting price of approximately $300 per month, coupled with the absence of a free trial, presents a substantial barrier to entry, particularly for smaller businesses and freelancers. The platform’s core focus is on monitoring, with its actionable “Insights” and “Site Audits” features still in a nascent beta stage, offering limited prescriptive guidance. This forces users to rely on in-house expertise or supplementary tools to act on the data provided. Furthermore, user reviews and hands-on testing reveal frustrations with a confusing prompt credit system, a lack of data visualization for trends, and underdeveloped reporting capabilities.

The much-touted Agent Experience Platform (AXP), which promises to serve an AI-optimized version of a website to bots, remains in limited pilot and is more of a future promise than a current, accessible feature.

Who ls Scrunch AI Built For?

At the end of the day, Scrunch AI is best suited for large enterprises and well-funded marketing agencies that prioritize comprehensive, secure, multi-engine monitoring and have the internal resources to analyze and act on the raw data. For these users, it offers best-in-class visibility. However, small businesses, freelancers, and teams requiring an all-in-one solution with integrated optimization and content creation workflows will find better value and more immediate utility in more affordable and feature-complete competitors like Writesonic, Gumshoe AI, or Profound.

What Do GEO Tools Like Scrunch AI Do?

The digital marketing landscape is undergoing a seismic shift. For two decades, Search Engine Optimization (SEO) has been the undisputed king of digital discovery, with brands vying for the top spot on Google’s results page. Success was measured in rankings, clicks, and organic traffic. But the explosive growth of generative AI and Large Language Models (LLMs) like ChatGPT, Google’s AI Overviews, Perplexity, and Claude has created a new, parallel discovery channel: AI-powered answers.

This new paradigm has given rise to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). These disciplines are fundamentally different from traditional SEO. Instead of optimizing for a click, GEO focuses on ensuring a brand is mentioned, cited, and recommended within the AI-generated responses themselves. As Conductor CEO Seth Besmertnik puts it, “AI hasn’t replaced search, but it’s replaced your website as the first touchpoint”.

While AI referral traffic currently averages just 1.08% of total website traffic, its impact is outsized, representing high-intent users and a critical new discovery channel. Source: Conductor, 2025.

In this “zero-click” environment, where users get their answers directly from the AI, the new KPIs are citation frequency, share of voice in AI answers, and brand sentiment. This is where a new class of AEO/GEO tools comes into play. These platforms track brand visibility within LLMs, analyze why certain sources are cited, and provide insights to help marketers shape the AI’s narrative about their brand.

Scrunch AI, launched in 2024, is one of the prominent new players in this space, positioning itself as a premium solution for serious marketers. This review provides a comprehensive analysis of the Scrunch AI platform, evaluating its features, pricing, and suitability for different types of buyers to determine if it delivers on its promise and justifies its premium price tag.

Scrunch AI Features Review

We recently purchased a month of Scrunch AI’s Agency plan ($300) to see how this GEO tool would work for a marketing agency. We checked every feature Scrunch’s platform to assess its functionality, usability, and overall value.

1. Onboarding and User Interface

Unlike many self-serve SaaS tools, Scrunch AI provides a white-glove onboarding experience. A company employee sets up the initial profile, which is a welcome touch for a platform with a starting price of $300/month (we were quoted $300 after being approached by Scrunch to try out their tool). This hands-on approach ensures users are correctly configured from the start, but after trying other platforms with excellent onboarding built into the product, this manual setup process was noticeable.

However, the initial user experience can be confusing. Upon first login, the dashboard presents metrics like “Competitive Presence” without immediate context, leaving the user wondering what they are looking at. The reviewer’s notes highlight this initial disorientation: “I’m not sure what I’m looking at… I don’t know what that means because I don’t have context for what the prompts we’re tracking yet.” While the overall UI is clean and aesthetically pleasing, the initial data presentation lacks the clarity needed to derive immediate insights.

The Scrunch AI dashboard provides a clean overview of key metrics, though initial interpretation can be challenging without context on the tracked prompts. Source: Scrunch AI Platform.

2. Prompt and Topic Tracking

Scrunch AI organizes its tracking around “Topics,” which are collections of prompts. One of the platform’s most significant initial flaws, as identified in our reference notes, is the default prompt configuration. For a test case involving a major law firm in Atlanta, the default prompts were a mix of local and national queries, many of which were not location-based. This resulted in alarmingly low and inaccurate visibility metrics, such as a 1% citation rate for the brand and 7% for competitors.

This highlights a critical issue: the value of Scrunch AI is heavily dependent on precise prompt configuration. If the initial setup doesn’t align with the business’s specific needs (e.g., localized services), the data is rendered meaningless. While some prompts were relevant, the mix skewed the aggregate metrics, making it difficult to assess true performance.

On a positive note, the platform offers excellent filtering and segmentation. The ability to toggle views by topic, prompt, stage, and persona is a powerful feature that allows for granular analysis once the prompts are correctly configured.

Scrunch AI’s granular filtering by persona, topic, and other attributes is a powerful feature for detailed analysis. Source: Scrunch AI Platform.

3. Insights & "Things to Do" Beta

This feature, intended to provide actionable recommendations, is currently in beta and feels far from complete. Our experience was one of confusion: “I see tons of text and pretty charts, but what do I do… not obvious.” The interface prompts users to input a page for analysis but fails to provide clear next steps or tangible optimization advice.

This is a significant weakness. While Scrunch AI excels at monitoring, it falls short in translating that data into prescriptive actions. Competing platforms like Writesonic and Profound offer more mature “Action Centers” or content optimization workflows. For now, Scrunch’s “Insights” are minimal and require the user to have the expertise to interpret the data and devise their own strategy.

4. Citation Analysis

The Citations section tracks which sources (your site, competitors, third-party sites) are being referenced by LLMs. However, like the Insights feature, it lacks depth. The reviewer noted it’s not obvious which websites are most influential, nor does it break down citations by content type (e.g., blogs vs. news articles vs. directories). This is a missed opportunity, as understanding what kind of content AI models prefer is a cornerstone of AEO.

The reviewer’s sentiment was clear: “I’ve already reviewed Gumshoe AI, and they do this pretty well. Since I’ve just seen it done well, I’m not thrilled with this section”. This lack of strategic depth in citation analysis puts Scrunch AI behind more specialized competitors.

5. Site Audits (Beta)

The Site Audit feature, also in beta, shows more promise. It’s designed to check a website for technical issues that could affect AI visibility. A notable aspect is the ability to audit any website, not just the primary one, which could be useful for competitive analysis or for agencies managing multiple clients.

However, the guidance is still vague. The reviewer pointed out a confusing instance where the audit returned a 100% score while simultaneously flagging an issue. It implied that the site might be blocking some LLM crawlers but didn’t confirm it or provide clear instructions on how to fix it. While a promising direction, this feature needs more clarity and actionable detail to be truly valuable.

6. AI Referrals (GA4 Integration)

This is unequivocally Scrunch AI’s standout feature. The platform offers a seamless and intuitive integration with Google Analytics 4, allowing users to see actual traffic data from AI sources directly within the Scrunch AI interface. The reviewer was highly impressed, calling it “easily one of my favorite parts of the platform”.

The ability to connect to any GA4 account you have access to is a massive benefit for freelancers and agencies, who can use it to generate traffic reports for all their clients without complex setup. This feature successfully bridges the gap between AI visibility (mentions) and tangible business outcomes (website traffic), a connection many other AEO tools struggle to make.

7. AI Search Trends

This feature aims to show the volume of AI conversations around specific topics. Unfortunately, the data presented was found to be highly questionable. The reviewer noted metrics suggesting a 55% or even 80% drop in conversations about legal services, which seems implausible given the exponential growth of LLM usage. This “frustrating screen” with its “weird” numbers undermines confidence in the platform’s data integrity for trend analysis.

8. Personas

The ability to track prompts based on different buyer personas is a critical feature for any premium AEO tool, as it allows for a more nuanced understanding of how different audience segments perceive a brand. Scrunch AI includes this functionality, allowing users to tag prompts by persona.

However, the implementation is flawed. We discovered that the default prompts were not being tracked by persona, and there was no clear way to view persona-specific data in the dashboards. “It’s strange that the labels are here, but I can’t seem to see this data displayed anywhere. Frustrating,” is what Cairrot Cofounder Connor Kimball said during our live review.

“I’ve already reviewed Gumshoe AI, and they do this pretty well. Since I’ve just seen it done well, I’m not thrilled with this section”. This lack of strategic depth in citation analysis puts Scrunch AI behind more specialized competitors.

This is a significant weakness. While Scrunch AI excels at monitoring, it falls short in translating that data into prescriptive actions. Competing platforms like Writesonic, Cairrot, and Profound offer more mature “Action Centers” or content optimization workflows. For now, Scrunch’s “Insights” are minimal and require the user to have the expertise to interpret the data and devise their own strategy.

9. Agent Experience Platform (AXP) Limited Pilot

The Agent Experience Platform (AXP) is Scrunch AI’s most innovative and forward-looking feature. It is designed to create a parallel, AI-ready version of a website that is served invisibly and automatically to AI agents when they crawl the site. This “shadow site” strips away complex code like JavaScript that can confuse bots and presents content in a clean, structured format (like Markdown and JSON) that LLMs prefer.

The potential is enormous. Early pilot customers have reported significant performance lifts, including one case study showing a 4x growth in new customers. However, it is crucial for potential buyers to understand that AXP is currently in a limited pilot program and is not widely available. Multiple reviews note there is “no timeline for launch” to the general customer base. Therefore, purchasing Scrunch AI today based on the promise of AXP would be a bet on future potential rather than current functionality.

Scrunch AI Pricing: GEO Tracking Starting At $300 Per Month

Scrunch AI positions itself firmly in the premium segment of the AEO/GEO market, with a pricing structure that reflects its enterprise focus. Unlike many competitors, Scrunch AI does not offer a free trial, forcing a significant financial commitment before a user can test its suitability.

Pricing information from various sources can be inconsistent, but the most detailed breakdowns point to the following structure:

Plan	Monthly Price	Annual Price (2 months free)	Key Features & Limits
Starter	$300	$3,000	350 custom prompts 3 personas 5 page audits 1,000 industry prompts Multi-engine monitoring
Growth	$500 - $700	$5,000+	700 custom prompts 5 personas 10 page audits Priority support
Pro	$1,000 - $1,200	$10,000+	1,200 custom prompts 7 personas Advanced analytics
Enterprise	Custom	Custom	Custom prompt allocations Unlimited personas Dedicated account management & white-glove setup API access, SAML SSO, SOC 2 certification

Note: Scrunch AI quoted us $300/month for either a Business or Agency plan, but pricing may vary depending on badly they want your business. Prospective buyers should confirm current pricing directly with Scrunch AI.

A critical and often confusing aspect of the pricing is the prompt credit system. The allowance (e.g., 350 prompts on the Starter plan) is consumed by each AI engine tracked. For example, tracking 100 prompts across five different LLMs would use 500 prompt credits, quickly maxing out even mid-tier plans. This detail, not clearly explained on the pricing page, can lead to unexpected costs.

Is Scrunch AI The Right Tool for Your Marketing Team?

The value of an AEO platform is not one-size-fits-all. A tool that is perfect for a large agency may be overpriced and overly complex for a small business. This section breaks down Scrunch AI’s suitability for three distinct buyer profiles.

For Marketing Agencies

Marketing agencies managing multiple clients, especially those with enterprise-level needs, are a primary target for Scrunch AI. The platform offers several features tailored to the agency workflow.

Pros for Agencies

Multi-Brand Management: The platform is built to handle multiple client accounts from a single interface, a crucial feature for agency efficiency.
Excellent GA4 Integration: The ability to seamlessly connect to different client GA4 accounts to pull AI referral traffic data is a powerful reporting tool, allowing agencies to demonstrate tangible value.
Enterprise-Ready Security: With SOC 2 compliance and features like SAML SSO on enterprise plans, Scrunch AI meets the security requirements of large, regulated clients (e.g., in finance or healthcare).
White-Glove Onboarding: The hands-on setup process saves agency time and ensures client accounts are configured correctly from the start.

Cons for Agencies

High Cost and No Free Trial: The $300+ monthly entry price is a significant investment. Agencies can’t test the platform’s fit for their clients without a substantial upfront commitment.
Confusing Prompt Credit System: The way prompt credits are consumed across multiple AI engines can quickly exhaust an agency’s plan, leading to unforeseen costs or limited tracking capabilities for clients.
Weak Reporting and Visualization: User reviews frequently cite a lack of built-in reporting features and data visualizations, forcing agencies to manually export data to Excel or other BI tools to create client-ready reports.
Immature Actionable Insights: The platform’s beta-stage “Insights” feature provides little to no prescriptive guidance, meaning the agency must have its own in-house AEO experts to interpret the data and develop strategies.

Is Scrunch AI a Good Choice for Marketing Agencies?

Scrunch AI is a viable, albeit expensive, option for agencies serving large, high-budget enterprise clients who demand robust, secure monitoring across many AI engines. The cost can be justified when distributed across several such accounts. However, for agencies serving small to mid-sized businesses (SMBs) or those needing an all-in-one tool that provides actionable optimization guidance, the high price, confusing credit system, and lack of mature features make it a difficult sell.

For Midsize and Enterprise Growth Teams

In-house growth marketing and SEO teams at enterprise companies are another core audience for Scrunch AI. These teams often have the budget for premium tools and the internal resources to act on data-driven insights.

Pros for Enterprise Teams

Broadest AI Engine Coverage: Scrunch AI tracks 7+ major AI platforms, including ChatGPT, Gemini, Perplexity, and Google AI Overviews, providing the most comprehensive view of brand presence available.
Strong Security and Governance: SOC 2 compliance, role-based access control (RBAC), and available API access meet the stringent security and integration needs of large organizations.
Granular Monitoring and Filtering: The ability to track and filter prompts by persona, topic, funnel stage, and geography allows for sophisticated, segmented analysis that aligns with complex marketing strategies.
Misinformation and Sentiment Tracking: For large brands, managing brand narrative and detecting misinformation in AI responses is a critical risk management function, which Scrunch AI supports through its sentiment analysis.
Future-Proofing with AXP: The vision for the Agent Experience Platform (AXP) offers a unique, forward-thinking approach to AI optimization that is highly attractive to innovative enterprise brands.

Cons for Enterprise Teams

Monitoring-First, Optimization-Second: The platform is primarily a monitoring tool. Teams without dedicated AEO strategists or content resources may struggle to translate the data into action, as the built-in recommendations are currently minimal.
AXP is Not Fully Available: The most innovative feature, AXP, is still in a limited pilot. Buying the platform today means paying for a promise of future functionality, which may not align with immediate needs.
Potential Data Integrity Issues: The questionable data in the “;AI Search Trends” feature raises concerns about the reliability of some of the platform’s analytics, which could be a red flag for data-driven enterprise teams.
Requires Additional Tooling: Because Scrunch AI lacks content creation or integrated SEO audit features, teams will still need to rely on other tools (like SurferSEO, Ahrefs, or Semrush) to execute on the insights, increasing the total cost of ownership and creating tool sprawl.

Is Scrunch AI a Good Choice for Enterprise Marketing Teams?

Scrunch AI is an excellent choice for well-resourced enterprise teams whose primary goal is comprehensive, secure, and granular monitoring of their AI visibility. If the team has the internal expertise to develop its own optimization strategies, Scrunch provides the best-in-class data to fuel those efforts. However, enterprises looking for an end-to-end solution that connects insights to execution within a single platform may find competitors like Conductor or Writesonic to be a better fit.

Scrunch AI’s granular filtering by persona, topic, and other attributes is a powerful feature for detailed analysis. Source: Scrunch AI Platform.

For SEO/AEO Freelancers or Small Businesses

The solo SEO/AEO consultants and small marketing teams have vastly different needs and budget constraints compared to agencies and enterprises.

Pros for Freelancers/SMBs

Clean User Interface: The platform is generally well-designed and easy to navigate, which is helpful for users who may not be data scientists.
Helpful GA4 Integration: For a freelancer, the ability to easily toggle between different client GA4 accounts is a significant time-saver for reporting on AI-driven traffic.
Potential for Localized Tracking: If configured correctly (unlike the default setup in the review), the prompt-level tracking could be powerful for a local business to monitor “near me” type queries.

Cons for Freelancers/SMBs

Prohibitively Expensive: A starting price of $300/month with no free trial is far beyond the budget of most freelancers and small businesses. This is the single biggest barrier.
Poor Default Setup for Local Businesses: As the law firm example showed, the out-of-the-box experience can be deeply flawed for localized businesses, providing misleading data if not meticulously customized.
Lack of Actionable Guidance: Without a dedicated marketing team, a small business owner or solo consultant needs a tool that tells them what to do. Scrunch AI’s monitoring-first approach fails this test, offering data without clear, prescriptive next steps.
Overkill Features: Enterprise-grade features like SOC 2 compliance and complex persona mapping are unnecessary for most small businesses, who end up paying for capabilities they don’t need.

Is Scrunch AI a Good Tool for Freelance Marketers?

Scrunch AI is a poor fit for freelancers and small businesses. The price is unjustifiably high for the value it provides to this segment. Far more affordable and actionable alternatives exist, such as Gumshoe AI, Peec AI, or Otterly AI, which offer similar or better features for a fraction of the cost (often starting under $100/month). A small business would be better served investing in foundational SEO and content creation before considering a premium AEO monitoring tool.

Scrunch AI vs. The Competition: Top 6 Alternatives Compared

The AEO/GEO tool market is evolving rapidly, with a mix of specialized startups and established SEO giants entering the fray. Scrunch AI’s premium, monitoring-focused approach places it in direct competition with several key players.

Platform	Starting Price (Monthly)	Core Focus	Key Differentiator	Best For
Scrunch AI	$300	Multi-engine monitoring and brand narrative control	Broadest AI engine coverage (7+); Enterprise security (SOC 2); Future AXP potential	Enterprises and agencies needing comprehensive, secure monitoring.
Cairrot	$39	AEO Analytics, and LLM-specific optimizations, and strategic insights	Comprehensive AEO/GEO platform with advanced analytics and actionable recommendations for improving brand visibility across AI platforms	Businesses of all sizes seeking strategic AI visibility management with expert guidance and support.
Profound	$99 (limited) / $399+ (full)	Enterprise visibility and content workflows	Deep analytics (Prompt Volumes, Shopping Analysis); HIPAA compliance; Strong content generation/optimization features on higher tiers	Data-driven enterprises, especially in regulated industries or e-commerce.
Gumshoe AI	$0.10 per conversation	Persona-driven strategic insights	Unique "persona-first" methodology shows how different buyer types see a brand; very affordable for weekly tracking	B2B SaaS companies with distinct customer segments.
Writesonic GEO	~$199	All-in-one monitoring, optimization, and content creation	Integrates visibility tracking with an "Action Center" and AI content writer, providing an end-to-end workflow	Teams wanting a single platform for both insights and execution.
Peec AI	~€89 (~$95)	Real-time AI visibility alerts	Focus on speed and real-time alerts for visibility changes; strong multi-language support for European markets	Agencies and SMBs needing affordable, timely monitoring.
Conductor	Custom (Enterprise)	Unified SEO & AEO platform	Connects AEO/GEO insights with a mature, enterprise-grade SEO and content marketing platform	Large enterprises already invested in or looking for a holistic organic marketing suite.

Scrunch AI lags significantly in providing actionable insights and integrated content workflows, areas where platforms like Profound and Writesonic excel. For buyers on a budget, the value proposition of tools like Cairrot and Peec AI, which both offer many similar features for less than a half of the price of Scrunch, is hard to ignore.

Thoughts After Reviewing Scrunch AI

Scrunch AI is a platform with a clear identity and immense potential. It offers what is arguably the most comprehensive multi-engine monitoring solution on the market today, wrapped in a clean interface and backed by enterprise-ready security. For a specific type of customer, such as large, well-funded organizations with a dedicated team of strategists who can turn raw data into action, Scrunch AI is a powerful and justifiable investment. Its ability to track brand narrative, sentiment, and AI-driven traffic across more than seven LLMs provides a level of visibility that few competitors can match.

However, for the majority of the market, the platform’s current state is difficult to recommend. The premium price tag is misaligned with the beta-level quality of its “actionable” features. Users are paying for top-tier monitoring but receiving minimal guidance on what to do with the information. The confusing prompt credit system, lack of a free trial, and underdeveloped reporting capabilities are significant friction points that detract from the user experience.

The future of Scrunch AI hinges on the full-scale launch of its Agent Experience Platform (AXP). If AXP delivers on its promise, it could transform Scrunch from a passive monitor into an active optimization infrastructure, potentially leapfrogging the competition and justifying its premium cost.

Final Thoughts

Enterprises and large agencies with deep pockets and strong in-house AEO expertise should consider Scrunch AI for its best-in-class monitoring capabilities. For everyone else—especially small businesses, freelancers, and teams needing an all-in-one solution—we recommend waiting. Wait for the “Insights” and “Audits” features to mature, for the AXP to become widely available, and perhaps for the introduction of a free trial or a more accessible entry-level plan. Until then, more cost-effective and feature-complete alternatives offer better immediate value.

Try The Top Alternative to Scrunch AI For Free

If you need an AEO/GEO tool designed for marketing agencies and cutting-edge performance teams, why not try Cairrot for free? As an alternative to Scrunch AI, Cairrot offers a similar set of features in a more beautiful interface and at less than half the price.

You can sign up for a free trial to run a free AEO report and explore the platform. After that, enjoy our powerful suite of AEO Analytics for only $39 per month.

(Custom plans for Agencies and Enterprise companies available upon request).